2022 Tianfu Book Fair Successfully Closed

<article><section data-type="rtext">At 11:30 am on 28th November, the briefing session of 2022 Tianfu Book Fair was held on the offline main venue, announcing that this year’s book fair would successfully end at the afternoon of 28th November, informing relevant information and promising to meet again at 2023 Tianfu Book Fair. The four-day book fair, with the exhibition mode of “integration of industry resources, combination of online and offline, as well as joint exhibitions of province and municipality” , organized over 200 publishing and distribution units, more than 800,000 kinds of books and around 430 cultural activities, bringing a spiritual and cultural feast to Bashu region in the winter. <img data-alt="" src="//img.huanqiucdn.cn/dp/api/files/imageDir/2427b45781452edcc831d60a864fc4ebu5.jpg?imageView2/2/w/1260" />Over 50 million people participated in the book fair, showing a year-on-year growth of 10.42% Luo Yong, secretary of the Party committee and chairman of Sichuan Xinhua Publishing and Distribution Group as well as secretary of the Party committee and chairman of Xinhua Winshare, noted that this year’s book fair was organized in a mode of “1+4+N”, with China Publishing Group Corp. as the Permanent Guest of Honor and the group of Shanghai publishers as Annual Guest of Honor, to display the latest achievement of publishing development and present excellent publication, which has achieved remarkable effects. <img data-alt="" src="//img.huanqiucdn.cn/dp/api/files/imageDir/da211c2b0316fb25de9e604a9d55da57u5.jpg?imageView2/2/w/1260" />As of 10:30 am on 28th November, the Tianfu Book Fair had over 50 million participants, an increase of 10.42% compared to last year; total sales of 137 million yuan, including 71.39 million yuan online and 14.7 million yuan offline, an increase of 12.4%; 44.26 million yuan received at the Libraries Matching Fair, an increase of 7% compared to last year. In addition, the book fair also achieved 6.9 million yuan in sales of cultural and creative products. <img data-alt="" src="//img.huanqiucdn.cn/dp/api/files/imageDir/0d4f03cf7e764df2ed1c689217768426u5.jpg?imageView2/2/w/1260" />At the briefing session, lists of outstanding sub-venue, outstanding “Cloud venue”, outstanding reading&sharing activity, outstanding cultural exchange activity, outstanding planning projects, popular anchors, outstanding partners and special acknowledge units of this year’s book fair were announced. Breaking through the limitations of time and space, over 200 physical bookstores in Sichuan Province go online for the first time Luo Yong also mentioned several highlights of the book fair, including new climax of learning and promoting the achievement of the CPC’ 20th National Congress, as well as the leading position of the deep integration of online and offline exhibition in the industry. <img data-alt="" src="//img.huanqiucdn.cn/dp/api/files/imageDir/1de6d57430a6d5ba2bd9ff07c8444d89u5.jpg?imageView2/2/w/1260" />“This year’s book fair is deeply integrated, breaking through the limitations of time and space and achieving the combination of online and offline. Firstly, through Xinhua Winshare Cloud Store, over 200 physical bookstores in Sichuan Province go online for the first time, so that local book lovers will have access to Tianfu Book Fair without leaving home. Secondly, the coverage of this year’s book fair has further expanded, with more than 100 collaborative websites, 200 online publishing stores and 500 physical bookstores outside the province, covering 20 provinces, municipalities and autonomous regions nationwide. Thirdly, based on the deep collaboration with e-commerce platforms, the book fair added Douyin as an online sub venue and extensively worked together with anchors at other places to launch a series of livestreaming activities. More than 13 million people watched the live broadcast during the event and over 100 million yuan were sold, ” said Luo. Innovative and creative, “Market of Readers” and “Guo Chao Wen Bo” are eye-catching In terms of the third highlight, Luo Yong mentioned the brand-new exhibition-visiting experience created by this year’s Tianfu Book Fair. For the first time, the book fair took advantage of  panoramic virtual technology to show the entire offline main exhibition space, bringing a realistic experience to online readers. Besides, the fair provided reading products and services in various forms including paper books, e-books, audio books, digital collections and so on, holding co-creative reading experience activities; carried out “Market of Readers” for the first time, impressing visitors though creative exhibition designs like “Guo Chao Wen Bo”, “Interaction of Life Flavors” and “Parent-child Outdoor Camping”; set up the education&technology services experiencing zone for the first time to provide reading and oral expression experience, sports and health experience as well as technology and invention experience, so that children would feel the charm of reading and experience interests brought by modern technology and education at the same time. <img data-alt="" src="//img.huanqiucdn.cn/dp/api/files/imageDir/f24e62ac2d9dc866c64fbe88cf75c191u5.jpg?imageView2/2/w/1260" />Cultural event is one of the highlights of the book fair at all times. Compared to previous three Tianfu Book Fairs, this year’s fair added a batch of influential nationwide cultural events, for instance, the unveiling ceremony of “100 kinds of books loved by farmers”, the “Belt and Road” Publishing Exchange Conference, the inauguration ceremony of the first to third volumes of Revitalization Library and so on. Bring book fair to the front door of people, 11 sub venues display the charm of reading to Bashu region Tianfu Book Fair, which has been successfully held for 4 sessions since 2019, is an important platform for communication and interaction, discussion and book trading in national publishing  and distribution industry, and is recognized as “one of the four major book fairs in China”. Tianfu Book Fair has already become a fabulous name card of Sichuan Culture as well as an important brand to promote the cultural construction of Sichuan Province in the new era. <img data-alt="" src="//img.huanqiucdn.cn/dp/api/files/imageDir/c080872736eb3a58c79247245c7a8bddu5.jpg?imageView2/2/w/1260" /><img data-alt="" src="//img.huanqiucdn.cn/dp/api/files/imageDir/a56f808243835d9011a786857668cca3u5.jpg?imageView2/2/w/1260" />After the briefing session, Chen Dali, the chief editor of Xinhua Winshare, received the interview and noted that the smooth and successful completion of the 4th Tianfu Book Fair cheered him up and gave him great confidence about physical bookstores as well as book publication. “For example, through online platforms like September.com, Douyin, JD.com and Tmall, the online sale of our physical bookstores has achieved a growth to a large extent, which is a shift of consumption pattern and inspires us in terms of how to satisfy people’s cultural consumption needs by better taking use of online platforms,” said Chen. </section></article>